Blogger Image Master Guide: Series Overview
Welcome to a compact, no-nonsense series on handling images the right way in Blogger.
As the table below shows, we’re working through three parts. This article is the second one, and it’s all about placing, sizing, aligning, and captioning your visuals so your posts feel polished on both desktop and mobile.
| Part | What You’ll Learn |
|---|---|
| Part 1. Preparing & Optimizing Images Where performance begins |
Choosing file formats, setting sensible resolution and export sizes, naming files for SEO clarity, and compressing assets for fast loads. You’ll build a repeatable pre-upload routine that keeps your blog snappy. |
| Part 2. Blogger Editor Power Moves Put images exactly where and how you want |
Using the visual editor and HTML view to control image placement, size, alignment, captions, and choosing a proper featured image. Real examples and simple patterns that just work. |
| Part 3. Image SEO & UX Maxed Out Rank better, read smoother |
Writing better alt text, enabling lightbox, balancing copy around images, avoiding copyright headaches, and deploying advanced SEO/UX tactics so images boost both rankings and reader delight. |
Shape Images with Intention in Blogger: Placement, Size, and Style
Images aren’t just decoration — they’re part of how readers experience your story. The placement, spacing, and style of an image can quietly shape how long someone stays on your page, where they look first, and even how they feel about your content. Get it right, and your post feels polished and effortless. Get it wrong, and even the best article can look clumsy or off-balance.
We’ve all had that moment: you upload an image, and suddenly the layout breaks. Text wraps awkwardly, margins collapse, or on mobile, your “perfect” picture turns into a tiny thumbnail or an oversized block that takes forever to load. Blogger’s built-in editor is friendly, but it doesn’t always do exactly what you want by default.
That’s why understanding a few small layout habits makes a huge difference. You don’t need advanced coding — just awareness of how images behave inside the editor and a couple of reliable tricks. Once you get comfortable adjusting alignment, margins, and sizing, you’ll start to see your posts as flexible, responsive layouts — not static pages.
In this second part of the series, we’ll go hands-on. You’ll learn how to:
- Insert and position images precisely within paragraphs or sections.
- Control size for desktop and mobile views so nothing looks stretched or pixelated.
- Align left, right, or center to guide the reader’s flow naturally.
- Add captions that add meaning, context, and even improve SEO.
- Adjust spacing so images breathe and text never feels cramped.
We’ll also peek under the hood — learning when to switch to HTML mode for fine-tuning margins, borders, or responsive behavior. Even if you’ve never edited HTML before, don’t worry — Blogger makes it surprisingly approachable. These small skills will give you control most casual users never bother to learn.
By the end of this section, you’ll not only know how to make images “fit” your posts — you’ll understand how to make them lead the reading experience. Because design, at its core, isn’t about decoration — it’s about direction.
Over the next few subsections, we’ll walk step-by-step through the Blogger editor. You’ll see how to use the built-in tools, when to use custom HTML, and what visual tricks create professional polish without complex code. From centering a photo elegantly to aligning a product image beside text, you’ll gain the muscle memory that makes design second nature.
Ready? Let’s start shaping images with intention — not just adding them.
2.1. Insert & Adjust Images in the Visual Editor
① Upload from Your Computer
Click the landscape photo icon in the editor’s top bar to open the image dialog. Choose Upload, pick a file, and it drops straight into your content.
- Supported formats: JPG, PNG, GIF (WebP may be converted during upload).
- Safe size: keep originals under ~10MB for smooth handling.
- Click the image in the post to access quick options: Small / Medium / Large / Original size.
② Insert via URL
You can also add an image by pasting a direct image URL instead of uploading from your computer. It’s quick and handy when the image is already hosted elsewhere — for example, on your own website, Google Drive, or a reliable image CDN. This method can save time and reduce local storage use, especially when you’re pulling visuals from a consistent source.
However, there’s an important trade-off: you don’t fully control that external link. If the source website changes its file path, updates access permissions, or removes the image, it will instantly break on your blog. Readers will see a broken placeholder where your image should be — and that hurts both credibility and layout design. That’s why most professional bloggers avoid relying solely on outside URLs, especially for key visuals like hero images or infographics.
If you must use a link, make sure it’s hosted on a stable, long-term platform (like your own domain or a trusted image service). Otherwise, always prefer uploading a copy directly to Blogger’s media library. That ensures the image lives inside your post, remains accessible, and doesn’t vanish if the original host changes its policy or shuts down. In short: hotlinking is fast, but ownership is safer.
③ Quick Alignment & Basic Sizing
Once you’ve inserted an image, click on it — a small action strip will appear underneath or above the photo. This toolbar gives you instant control over placement and size without switching to HTML mode. You can align your image to the left, center, or right, depending on how you want it to flow with your text. For example, a left-aligned image pairs nicely with an introductory paragraph, while centered images work well for standalone visuals or section breaks.
You’ll also see four preset size options: Small, Medium, Large, and Original. Each preset corresponds to a fixed pixel width determined by Blogger’s internal settings. “Medium” often lands around 320–400px, “Large” around 600–800px, and “Original” keeps the uploaded resolution intact. While these quick options are convenient, remember that they don’t automatically adapt to all screen sizes.
On mobile layouts, preset sizes can appear inconsistent — an image that looks perfect on desktop might shrink too much or stretch awkwardly on a phone.
To fine-tune, consider previewing your post in both desktop and mobile modes before publishing.
If alignment or scale feels off, you can switch to HTML view and manually tweak the width or style attributes for more control.
Getting comfortable with these simple adjustments helps you move from “just inserting” images to designing a clean reading experience. It’s a small shift that makes your posts feel intentional and cohesive across all devices.
2.2. Precision Sizing with HTML View
① Switch to HTML View
Click the <> HTML toggle in the editor’s upper right. Your image turns into code like this:
<img src="IMAGE_URL" width="400" height="300" />
② Use Percentage Widths for Responsive Fit
To make images scale with the container, set styles like below. This keeps the aspect ratio without squashing:
<img src="IMAGE_URL" style="width:100%; height:auto;" />
- width:100% → expands to the container width (e.g., the post column).
- height:auto → preserves the original ratio.
- Avoid locking both width and height in pixels; it can distort on mobile.
③ Natural Centering
Wrap the image in a container and center its contents. This gives you a tidy, predictable layout:
<div style="text-align:center;"> <img src="IMAGE_URL" style="width:80%; height:auto;" /> </div>
④ Helpful Extras for Quality & Speed
- Lazy loading: add
loading="lazy"to defer offscreen images. - Title & alt: add descriptive
altfor accessibility and clarity; keep it natural. - Hi-DPI crispness: export around ~2× your intended render width, then contain it with CSS.
<img src="IMAGE_URL" alt="Short, meaningful description" loading="lazy" style="width:100%; height:auto;" />
2.3. Place Images Side-by-Side
① Float Method (simple & widely compatible)
<img src="img1.jpg" style="float:left; width:48%; margin-right:4%;" /> <img src="img2.jpg" style="float:left; width:48%;" /> <div style="clear:both;"></div>
- Keeps two images on the same line.
- 48% + 48% + 4% gap balances the row.
- clear:both resets the flow below.
② Flex Method (modern, stable spacing)
<div style="display:flex; gap:4%; justify-content:center;"> <img src="img1.jpg" style="width:48%;" /> <img src="img2.jpg" style="width:48%;" /> </div>
Flexbox handles alignment and gaps smoothly in modern browsers.
If you expect narrow screens with wrapping, add flex-wrap:wrap;:
<div style="display:flex; gap:4%; justify-content:center; flex-wrap:wrap;">...</div>
③ Vertical Rhythm & Spacing
- Keep rows consistent: same heights with
object-fit:cover;inside a fixed-height wrapper if needed. - Use consistent gaps (2–4%) to avoid visual wobble between rows.
- Test on a phone. If it feels cramped, let images stack at ~600–768px widths.
2.4. Captions & Borders That Clarify
① Add a Caption
Click the image and choose Add caption. You’ll see a text area beneath the image. Prefer structured markup as well:
<figure> <img src="img.jpg" style="width:100%; height:auto;" /> <figcaption>Clear, helpful caption that adds context.</figcaption> </figure>
- <figcaption> pairs semantically with the image. Helpful for accessibility and understanding.
- Fold keywords in naturally. Avoid stuffing; write for people first.
② Borders for Focus
When an image blends into the background, a hairline border helps it “snap” into the layout:
<img src="img.jpg" style="border:1px solid #ddd; border-radius:6px;"/>
A subtle radius softens hard edges without stealing attention. Try #ccc–#aaa for versatile neutrals.
2.5. Smarter Featured Images
① How Blogger Picks Thumbnails
By default, Blogger often uses the first image in the post as the home/feed thumbnail. If you want a specific image to represent the post, place it near the opening section.
② Be Explicit with Meta Tags
For precise control, add sharing meta tags near the top of your template or post HTML:
<meta property="og:image" content="FEATURED_IMAGE_URL.jpg"/> <meta property="twitter:image" content="FEATURED_IMAGE_URL.jpg"/>
- og:image → Facebook, KakaoTalk, and platforms reading Open Graph.
- twitter:image → X (Twitter) previews.
③ Hide the Featured Image in the Body (Optional)
Want the image for sharing but not visible at the top of the post? Load it silently:
<img src="FEATURED_IMAGE_URL.jpg" style="display:none;" />
It must actually load to count as the preview image. A bare link won’t do it.
④ Thumbnail Readability Rules of Thumb
- Favor a single focal point. Busy collages turn to mush in small previews.
- High local contrast helps (subject vs. background).
- Keep embedded text minimal—tiny captions get illegible fast.
- Export around 1200×630 for broad compatibility; use compression to keep the file light.
2.6. Extra Techniques Worth Knowing
① Lazy Loading for Perceived Speed
Add loading="lazy" to images below the fold.
It defers network work until the reader scrolls closer, improving initial paint.
② Descriptive alt That Helps Real People
- Describe what’s in the image and why it’s there.
- Keep it brief—one natural sentence is usually enough.
- Avoid keyword lists; write as if to a friend who can’t see the picture.
③ File Naming That Scales
- Use short, human-friendly slugs like
blogger-image-sizing-guide.jpg. - Prefer dashes over spaces and underscores.
- Strip camera EXIF unless you specifically need it.
④ Sharper Renders on High-Density Screens
If your content column is ~800px wide, exporting at ~1600px on the long edge keeps things crisp on Retina-style displays.
Then rein it in with CSS (width:100%; height:auto;).
⑤ Lightbox: When to Use It
- Great for galleries or detail shots that benefit from zoom.
- Skip it for decorative or tiny images—it adds clicks without value.
⑥ Avoiding “Jumpiness” in Layout
Reserve space so content doesn’t shift as images load:
give containers predictable width and, when possible, set an aspect ratio using a wrapper with padding-top hacks or CSS aspect-ratio where supported.
Wrap-Up: Image Control Is Story Control
width:100%; height:auto; and let content breathe.Today’s techniques aren’t about decoration. They’re about clarity. Good placement nudges the eye. Sensible sizing prevents squinting. Captions supply context. Small borders keep edges crisp.
Blogger’s straightforward editor gets you most of the way. When you need finer control, a small detour into HTML view pays off fast. With these patterns, your images will read cleanly on any device without fighting your layout.
FAQ: Quick Answers for Common Snags
Why do my images look tiny on mobile even though they’re “Large” in the editor?
style="width:100%; height:auto;" (or 80–90% inside a centered wrapper) so the image scales with the container.
My thumbnail is not the one I wanted. How do I fix it?
og:image and twitter:image meta tags. Make sure the URL is public and loads correctly.
The image looks soft on high-DPI screens. Any quick fix?
Is it okay to link images from another site (hotlink)?
Do captions actually help SEO?
<figure>/<figcaption>.
How do I keep text from wrapping too tightly around small images?
style="margin:0 12px 10px 0;") or center the image on its own line. Too-tight wraps can create awkward rivers of text.
Should I use borders on every image?
References & Further Reading
| Source | Notes |
|---|---|
| Blogger Help | Official docs on inserting images and editing HTML in Blogger. |
| Google Developers | Search appearance, structured data, and image-related meta guidance. |
| W3Schools | HTML image attributes and simple styling primers. |

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